Hi, I'm Laura.
I'm a visual merchandiser with experience in global luxury fashion. My background in graphic design and marketing provide me with a unique approach to visuals - equally prioritizing aesthetics and business needs.
Visual merchandising is a part of who I am. I've been VM-ing spaces since I could reach the hangers in my closet. It's an instinctive urge - to streamline, organize and create functionality - and simultaneously make it look great. For me, visual merchandising goes beyond making a space look aesthetically pleasing. It's equal parts creativity and business metrics, topped off with a bit of psychology.
Most recently (due to covid), I was faced with the challenge of how to effectively manage visuals, open new stores and launch new seasons all from behind a screen. This was no easy feat for what is normally executed with a very hands-on approach, but I love a good challenge. I rolled with the punches, remained flexible, set up systems, templates, guides, etc and successfully opened 10 stores globally from 2020-2021.
I took some time off to relocate from NYC to Los Angeles with my family, and am currently seeking a full-time role in the visual space.
Let's connect!
my vm assistant, leo